Discover The Exact Methodology For Creating The Perfect Email Signature
If your subject line is lame, your email doesn’t get read.
So let's assume you’ve made the cut and your email has been opened, there’s an oftenoverlooked element you may want to rethink—your signature at the bottom on the email.
It can be your opportunity to leave a lasting impression.
Ron Cates, director of new market development for email marketing provider Constant Contact, agrees that the signature line is important: "It’s a great marketing opportunity, but it’s a concise one," he says.
"If it’s misused, it can backfire."
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